Buy on your terms.

A property can look appealing and still miss your investing goal. PriceDNA solves for the purchase price that makes the math work.

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Product demo

A PriceDNA analysis starts with the property in front of you and works backward from the result you actually want.

Watch the full walkthrough

Product demo showing an investor creating a new analysis for 123 Union St S, Concord, North Carolina.

  1. The investor searches for and selects the property address.
  2. The investor enters property basics, including asking price, monthly rent per unit, number of units, and a cash-on-cash return goal.
  3. The investor reviews and adjusts financial assumptions, including financing and operating inputs.
  4. The investor generates the PriceDNA report.
  5. The report opens and scrolls through Market Pulse, the PriceDNA Location Score™, the PriceDNA Estimate™, Projected ROI path, Neighborhood, Location scan, Deal metrics, and Data & assumptions.

Philosophy

Fall in love with the numbers. Let the property make its case.

Curb appeal isn't a return on investment. PriceDNA keeps the deal's emotion apart from its math.

AI-generated illustration of a four-unit townhome investment property at dusk.
Illustrated by AI.

How PriceDNA is different

Traditional valuation converges on the market.

Comparative and capitalization methods both answer the same question: what are similar properties selling for? Neither solves for the price your goal and your terms can support.

Conventional valuation. Sales comparison and capitalization both converge on the market, meaning what others paid or the price a market cap rate supports, rather than the price that hits your goal.

The PriceDNA Workflow

PriceDNA converges on your goal.

Start with the deal’s financial profile: income, expenses, and financing. Add your goal. PriceDNA solves for the highest purchase price that still gets you there, or gives you the clarity to walk away.

Diagram showing deal inputs and investing goals flowing through PriceDNA to produce a PriceDNA Estimate below the asking price.

Inside the PriceDNA Report™

The deal, distilled.

From the price your goal can support to the context around the property. See how the pieces fit before your next move.

PriceDNA Location Score™ 84 Very Good Measures local strength, risk, and market support.
Rental market
Economic strength
Housing market
Stylized map with a highlighted location pin.
Goal-convergent valuation

Comparative and capitalization methods are market-convergent. PriceDNA is goal-convergent, putting you at the center of the deal.

Asking Price, Income, Expenses, and Your Goal converging into the PriceDNA Estimate.
Proprietary RENIE Signal

PriceDNA's Real Estate News Intelligence Engine scans for local signals that may shape supply, demand, or pricing before historical data catches up.

Local news Trade journals Business press
Pulsing central signal with news, zoning, planning, and redevelopment satellites.
Year 3Year 5Year 10
Hold · Refinance · Sell

See how cash flow, loan paydown, and potential appreciation may shape your next move.

Illustration of projected ROI building through cash flow, loan paydown, and appreciation.
Deal metrics
The numbers behind the deal

A fuller financial picture.

See how returns, operating costs, and debt coverage fit together in a fuller view of the deal.

The deal at the center of four separated arcs: cash-on-cash return, operating cap rate, operating expense ratio, and debt coverage.
Also in the analysis
NOIOperating cap rateGRMOpex ratio
Neighborhood
The context around the address

A property is more
than its address.

Explore population and renter-age share around the property, alongside nearby features and exposures that may influence its appeal and value.

Concentric 1-, 3-, and 5-mile analysis areas around the property.
Area profile
HouseholdsCollege educatedRenter-occupiedVacant ratio
Location scan
Rail linesAirportsFlood zonesEnvironmental sites

Deal sources

Find your next deal.

Then run it through PriceDNA to see whether the numbers support your goal.

Markets

Explore housing markets.

Local data for 139 cities, from home prices and rent growth to income and vacancy.

See all 139 markets

PriceDNA

From Asking Price to Goal-Convergent Price.

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