Start with the quick answers. Go deeper into definitions and method when you need to.
Start with the narrated walkthrough on the demo page, then run one property through PriceDNA and review the PriceDNA Estimate™, gap analysis, deal metrics, and assumptions together. If you want more detail, use Help for workflows, the glossary for individual terms, and methodology for the deeper reasoning behind the platform.
Open New Report, add the address, units, asking price, and rent, then pick a goal — cash-on-cash return, DSCR, or cash velocity. PriceDNA returns your PriceDNA Estimate and a full report.
Nia answers product, report, and terminology questions from approved PriceDNA product knowledge, including Help and glossary content. When a question requires account-specific or report-specific investigation — or you ask for the team — it can send the conversation to the PriceDNA team for follow-up by email.
Other real estate tools may help you discover properties, gather data, source leads, calculate returns from a stated price, learn, or operate properties after acquisition. PriceDNA focuses on personalized real estate analysis: it starts with your goal and uses goal-convergent valuation to solve for the price your numbers can support.
PriceDNA is personalized real estate analysis for investors evaluating income-producing properties. Instead of starting with the asking price, PriceDNA puts your goal front and center and uses goal-convergent valuation to solve for the price your numbers can support.
Investors find properties through public marketplaces, brokers, auctions, direct outreach, local relationships, and private networks. Public does not automatically mean bad, and off-market does not automatically mean better. The important step is evaluating the income, expenses, financing, assumptions, and price consistently around your goal.
Yes, through the rent and costs you enter or confirm. PriceDNA does not have a field for age, condition, square footage, or lot size, and it does not add or subtract a set amount for each one. Those features show up where they affect the deal: achievable rent, repairs, make-ready, insurance, maintenance, and taxes. Number of units is a direct input, because it changes the unit-level math.
Start with the PriceDNA Estimate™ and its gap from the asking price, then read the deal metrics and assumptions that produced it. Use Market Pulse, the PriceDNA Location Score™, Neighborhood, Location Scan, and the Projected ROI path as supporting context rather than as substitutes for the deal math.
A well-crafted goal is specific, measurable, and realistic for the deal. In PriceDNA, choose a target such as cash-on-cash return, DSCR, or cash velocity, then let PriceDNA solve for the price your numbers can support.
Goal-convergent valuation is a different way of thinking about valuation. Instead of asking what a property is worth in the market, it starts with your selected goal — such as cash-on-cash return, DSCR, or cash velocity — and works backward to the purchase price your numbers can support under the assumptions in the analysis.
No. The PriceDNA Estimate is not an appraisal and is not an opinion of market value under USPAP. It is a decision-support figure for evaluating an income-producing property against your selected goal.
Each report has an actions toolbar at the top right. Use it to edit the report, export it to Excel, download it as a PDF, delete it, or create and copy a share link. PDF export works one report at a time. From the Reports list, Excel export can include one or more selected reports. PriceDNA does not email reports or invite named collaborators directly, but you can attach the downloaded PDF to an email or email the share link. Unshare turns off the report's link for everyone who used it.
The PriceDNA Estimate is the goal-convergent price for a specific property and a specific goal — the price at which the deal still meets your target. Change the goal or assumptions and the estimate can move with them.
By default, PriceDNA models toward the conservative end — including real-world costs such as closing costs, vacancy, repairs, reserves, insurance, management, and make-ready. Update the assumptions when you have reliable property-specific information, not simply to force the estimate closer to the asking price.
The asking price is the seller's market-facing number. The PriceDNA Estimate™ is the goal-convergent price supported by your selected goal and the current income, expense, and financing assumptions, so the two prices can differ even when both are calculated or presented correctly.
PriceDNA resolves the property's local context to the census tract where possible. Its Hybrid Spatial Resolution Index combines data published at different geographic levels, while documented fallbacks use broader reliable geography when a finer local value is unavailable.
PriceDNA combines the property inputs you provide with local market and public data resolved to the tract level where possible. The analysis uses your property-specific assumptions, while public data provides local context rather than only a city-wide average.
No. Every account starts with a 7-day trial including 7 analyses, so you can evaluate PriceDNA before you are charged. Paid plan purchases are non-refundable. You can cancel from Settings, then Billing, to stop future renewals.
Billing is monthly or annually, whichever you pick at checkout. Annual saves up to about 20%. Payments run through Stripe, applicable tax is added at checkout, and you can cancel anytime; access continues through the paid period.
Not free forever, but you can try it. Every account starts with a 7-day trial that includes 7 full analyses. A credit or debit card is required to start the trial, and you can cancel any time before it ends.
On a paid plan your allowance refreshes at the start of each monthly cycle, and analyses included with your plan do not carry over. Purchased top-up analyses are credit rather than allowance and do not expire. You can move up a tier for more before then. During a trial you have a fixed allowance of 7 analyses that does not reset. Using them all never charges you; you choose whether to upgrade.
Plans differ by monthly analysis volume, not calculation quality. Every plan includes the same core analysis and report capabilities. Use the Pricing page for current prices, billing options, and included analysis allowances.
Choose based on volume. You select a plan when you start your trial, and it is the plan your card bills at when the trial converts. Mini suits a steady search, and higher tiers give you more monthly analysis volume for active deal hunting. You can change plans at any time from Settings, then Billing.
Open Settings → Security to change your email or password. Some changes may require you to verify your identity first to protect your account.
Go to Settings, then Billing, and choose Manage plan. During a trial, cancelling stops the trial converting and you are not charged. On a paid plan, a move to a strictly higher tier can apply immediately unless it changes annual billing to monthly; downgrades, cancellations, same-tier billing changes, and all annual-to-monthly changes are scheduled for the end of the current paid period.
Delete your account from Settings → Security. Deletion is permanent and cannot be restored by you or by PriceDNA, so export anything you want to keep first.
Pausing stops your subscription being billed for one to three months on a monthly plan. Renewals due in that time are not charged and your account stays as it is. No new monthly analysis allowance arrives during the pause, and whatever is left from your last paid month stays available to use. Billing restarts by itself at the end, and your allowance refreshes with the first renewal charged after that.
In Settings → Billing, open Manage billing to reach the billing portal with your invoice history.
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Plain-language definitions for the valuation, financing, and location terms across PriceDNA.
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