Start with the quick answers. Go deeper into definitions and method when you need to.
Start with the short product demo, then run one property through PriceDNA and review the PriceDNA Estimate™, gap analysis, deal metrics, and assumptions together. If you want more detail, use Help for workflows, the glossary for individual terms, and methodology for the deeper reasoning behind the platform.
Open New Report, add the address, units, asking price, and rent, then pick a goal — cash-on-cash return, DSCR, or cash velocity. PriceDNA returns your PriceDNA Estimate and a full report.
Other real estate tools may help you discover properties, gather data, source leads, calculate returns from a stated price, learn, or operate properties after acquisition. PriceDNA focuses on personalized real estate analysis: it starts with your goal and uses goal-convergent valuation to solve for the price your numbers can support.
Nia answers product, report, and terminology questions from approved PriceDNA product knowledge, including Help and glossary content. When a question requires account-specific or report-specific investigation — or you ask for the team — it can send the conversation to the PriceDNA team for follow-up by email.
PriceDNA is personalized real estate analysis for investors evaluating income-producing properties. Instead of starting with the asking price, PriceDNA puts your goal front and center and uses goal-convergent valuation to solve for the price your numbers can support.
Investors find properties through public marketplaces, brokers, auctions, direct outreach, local relationships, and private networks. Public does not automatically mean bad, and off-market does not automatically mean better. The important step is evaluating the income, expenses, financing, assumptions, and price consistently around your goal.
Not as separate automatic pricing fields. PriceDNA does not have individual inputs for property age, year built, property class, condition, building size, square footage, lot size, finishes, or similar physical characteristics. Reflect those facts through the financial assumptions they affect — especially achievable rent, repairs, make-ready, reserves, insurance, maintenance, taxes, financing, and management. Number of units is a direct input because it changes rent and unit-level math.
Start with the PriceDNA Estimate™ and its gap from the asking price, then read the deal metrics and assumptions that produced it. Use Market Pulse, the PriceDNA Location Score™, Neighborhood, Location Scan, and the Projected ROI path as supporting context rather than as substitutes for the deal math.
A well-crafted goal is specific, measurable, and realistic for the deal. In PriceDNA, choose a target such as cash-on-cash return, DSCR, or cash velocity, then let PriceDNA solve for the price your numbers can support.
Goal-convergent valuation starts with your selected goal — such as cash-on-cash return, DSCR, or cash velocity — and works backward to the purchase price your numbers can support under the assumptions in the analysis.
No. The PriceDNA Estimate is not an appraisal and is not an opinion of market value under USPAP. It is a decision-support figure for evaluating an income-producing property against your selected goal.
Each report has an actions toolbar at the top right. Use it to edit the report, export it to Excel, download it as a PDF, delete it, or create and copy a share link. PDF export works one report at a time. From the Reports list, Excel export can include one or more selected reports. PriceDNA does not email reports or invite named collaborators directly, but you can attach the downloaded PDF to an email or email the share link. Unshare turns off the report's link for everyone who used it.
The PriceDNA Estimate is the goal-convergent price for a specific property and a specific goal — the price at which the deal still meets your target. Change the goal or assumptions and the estimate can move with them.
By default, PriceDNA models toward the conservative end — including real-world costs such as closing costs, vacancy, repairs, reserves, insurance, management, and make-ready. Update the assumptions when you have reliable property-specific information, not simply to force the estimate closer to the asking price.
The asking price is the seller's market-facing number. The PriceDNA Estimate™ is the goal-convergent price supported by your selected goal and the current income, expense, and financing assumptions, so the two prices can differ even when both are calculated or presented correctly.
PriceDNA resolves the property's local context to the census tract where possible. Its Hybrid Spatial Resolution Index combines data published at different geographic levels, while documented fallbacks use broader reliable geography when a finer local value is unavailable.
PriceDNA combines the property inputs you provide with local market and public data resolved to the tract level where possible. The analysis uses your property-specific assumptions, while public data provides local context rather than only a city-wide average.
No. PriceDNA has a Free plan so you can try the product before upgrading. Paid plan purchases are non-refundable. You can cancel your plan from Settings → Billing to stop future renewals.
Billing is monthly or annually, whichever you pick at checkout. Annual saves up to about 20%. Payments run through Stripe, applicable tax is added at checkout, and you can cancel anytime; access continues through the paid period.
Yes. The Free plan gives you 5 analyses a month, no credit card required. Paid plans increase your monthly analysis volume — the difference is volume, not features.
Your analyses reset at the start of each monthly cycle. If you need more before then, move up a tier; higher-volume access applies right away when the plan change increases your limit.
Plans differ by monthly analysis volume, not calculation quality. Every plan includes the same core analysis and report capabilities. Use the Pricing page for current prices, billing options, and included analysis allowances.
Choose based on volume. If you are casually looking, the Free plan may be enough with 5 analyses per month. If you are actively hunting for deals, move to a paid plan so you have more monthly analysis volume. You can upgrade when you need more room and manage plan changes from Settings → Billing.
Open Settings → Security to change your email or password. Some changes may require you to verify your identity first to protect your account.
Go to Settings → Billing and choose Manage plan. A move to a strictly higher tier can apply immediately unless it changes annual billing to monthly. Downgrades, cancellations, same-tier billing changes, and all annual-to-monthly changes are scheduled for the end of the current paid period.
Delete your account from Settings → Security. Deletion is permanent and cannot be restored by you or by PriceDNA, so export anything you want to keep first.
In Settings → Billing, open Manage billing to reach the billing portal with your invoice history.
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Plain-language definitions for the valuation, financing, and location terms across PriceDNA.
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